Testing is a crucial part of the Software Development Lifecycle (SDLC). Testing should be included in every stage of the SDLC to get faster feedback and bake the quality within the product. Test automation can get you excellent results if it is implemented and used in an efficient way and continuous testing is the right approach.
According to Markets and Markets, the continuous testing market is expected to grow at a compound annual growth rate of 15.9% during the forecast period of 2018-2023 and reach $2.41 billion by 2023. 2017 was considered the base year for estimating the market size.